The right kind of beverage menu is crucial to creating a memorable and buzz-worthy experience at any event.
More importantly, the best use of spirits and innovative cocktails for your type of event will result in rave reviews from all of your guests.
We talked with Lana Lauriano, Stage Manager for Remy Cointreau USA, on her top Do's and Don'ts when utilizing specialty drinks, themed cocktails or signature liqueur brands to excite and impress.
Once the basics are covered – white or red wine, domestic or local beers – consider the vast combinations of cocktails and varying quality levels of spirits. There are multiple ways to optimize your vendor's selection of spirits to build an elevated, creative menu beyond the standard vodka + soda.
DO: Consider the history and production of the spirits or liqueur you're using.
For instance, Cointreau was founded in 1849 and at the heart of 350 of the world's most celebrated cocktails including The Original Margarita (1948), The Sidecar (1922) and The Cosmopolitan (1988).
Also consider the purity and quality of the ingredients in how products are made, rather than artificial flavors or chemicals that you can't pronounce. Cointreau is made from 100% natural elements and only four ingredients – water, natural alcohol, sugar and essences of sweet and bitter orange peels.
Cointreau® enhances your creative cocktails with a perfect balance. Find your perfect cocktail and experience it at home. Visit www.cointreau.com to discover recipes, locate retailers and more. @cointreau_us #TheArtOfTheMix
Lana J. Lauriano (pictured here at Westland Whiskey Distillery in Seattle, WA)
South Carolina State Manager
Remy Cointreau USA
Not only do we love a great cocktail, but we love to share our recipes, event planning tips, interesting beverage news, and so much more!